Enterprise Transformation Coach: Leading Change That Sticks

Change is hard. Anyone who has been part of a big organizational transformation knows this. Initiatives begin with energy and high hopes, but too often they fade away when people feel threatened, resist quietly, or when adoption never takes root. The result? Another failed “big bang” change, leaving frustration in its wake.

At Kanban University, we’ve always believed there’s a better way. For more than 15 years, we’ve taught that successful change doesn’t come from sweeping mandates or management edicts—it comes from meeting people where they are, respecting what already works, and evolving step by step toward something better.

That’s why we’re excited to announce our newest credential: the Enterprise Transformation Coach (ETC).

Why This Matters

If you’ve been around large organizations, you’ve probably met someone with the title Transformation Coach—sometimes even Strategic or Enterprise Transformation Coach. These are the people trusted to guide leaders, teams, and entire enterprises through complex, often messy journeys of change.

The new Enterprise Transformation Coach credential exists to recognize and empower those practitioners. It reflects the reality of what’s happening in the field today: enterprises need leaders who can bring people along on the journey, not push them through it.

This credential gives transformation leaders the confidence, capability, and credibility to succeed at scale—without losing sight of the human side of change.

The Evolution of Coaching at Kanban University

The Enterprise Transformation Coach builds on the legacy of the Kanban Coaching Professional (KCP). Thousands of professionals have come through our coaching and change leadership training, learning how to lead evolutionary change that sticks.

With ETC, we’re refreshing and repackaging that experience for today’s world. The new ETC credential is an alternative path, designed to reflect today’s market needs and recognize those doing the work of large-scale transformation with Kanban. However, the original KCP path is not being retired and will remain available for those who prefer it. The Enterprise Transformation Coach course is still teaching the Kanban Maturity Model and Kanban Coaching information, but with new, updated learning videos by David Anderson. Additionally, if you took the KCP courses with the David J Anderson School of Management before 2022 you will find that the new course includes new insights and access to the KMM appraisal tool.

Tools That Make Change Work

As always, the ETC journey is grounded in proven tools and models that keep transformation practical and humane:

• The Kanban Maturity Model (KMM) for mapping growth and resilience.
• STATIK, the systems thinking approach to implementing Kanban.
• The Evolutionary Change Model and Canvas to chart the path forward.
• The Ladder of Motivation for Change, helping you understand and guide readiness.
• The KMM Appraisal Tool, for measuring and sustaining progress.

These aren’t just frameworks. They’re the toolbox that keeps change real, sustainable, and human.

Change That Lasts

The Enterprise Transformation Coach credential is more than a title. It’s a recognition of what transformation leaders are really doing today: guiding organizations toward lasting change by respecting people, protecting identities, and creating shared purpose.

We’ve seen this work over and over again. More than 3,000 leaders have already walked this path with us, proving that evolutionary change delivers results—faster, and with less resistance.

Now, the Enterprise Transformation Coach credential brings all of that experience together into a clear, modern standard.

Because real transformation doesn’t come from forcing change. It comes from leading it—humanely, incrementally, and at scale.