Product Management &
A product or service is adequate for the purpose for which the consumer selected the product.
The Fit for Purpose Framework (the “F4P”) developed by David J Anderson and Alexei Zheglov gives managers a method by which they can segment customers by the customers intent purpose and score the ‘Fitness for Purpose’ using a Fitness Box Score to strategically manage products and services.
The F4P combines both narrative- and data-based approaches to sensing customer segments, their criteria and assessing fitness. Your company can use these to serve their customers better and to find the right customers to serve.
Understanding market segments defined by purpose and understanding customers’ fitness criteria should be among your business’ core strategic capabilities to ensure organizational alignment and long-term survivability of the business.
Fit For Purpose
How to Keep Your Customers Happy!
The Fit-for-Purpose framework accompanied by our training gives managers a new way of understanding customer behavior and identifying customer segments by customer purpose. It gives managers a framework through which they can make more confident decisions, to adapt products and services to be “fitter” for their customers intended purpose and marketing environments.
Customers all have different reasons for choosing products and services and use a different criteria for selection. By grouping these criteria it is then possible to manage them more effectively. Increasing customer satisfaction, retention and profitability.
Discover our solution, authored by David J Anderson and Alexei Zheglov, is the ‘Fit-for-Purpose Framework’ which draws parallels with Darwin’s theory of evolution by natural selection. Why does one variant do better than another? Natural selection. Why does one product or service do better than another? Customer Selection.
More F4P insights from our blog
In today’s data-driven world, businesses have access to an abundance of metrics and performance indicators. However, not all metrics are created equal, and it’s crucial to focus on the ones that truly make a difference. In this blog post, we will explore the importance of selecting metrics that align with your business goals and customer needs. By understanding the different categories of metrics and their significance, you can make informed decisions and drive meaningful growth.