Product Management &
Customer Experience

A product or service is adequate for the purpose for which the consumer selected the product.

The Fit for Purpose Framework (the “F4P”) developed by David J Anderson and Alexei Zheglov gives managers a method by which they can segment customers by the customers intent purpose and score the ‘Fitness for Purpose’ using a Fitness Box Score to strategically manage products and services. 

The F4P combines both narrative- and data-based approaches to sensing customer segments, their criteria and assessing fitness. Your company can use these to serve their customers better and to find the right customers to serve.

Understanding market segments defined by purpose and understanding customers’ fitness criteria should be among your business’ core strategic capabilities to ensure organizational alignment and long-term survivability of the business.

How to Keep Your Customers Happy!

The Fit-for-Purpose framework accompanied by our training gives managers a new way of understanding customer behavior and identifying customer segments by customer purpose. It gives managers a framework through which they can make more confident decisions, to adapt products and services to be “fitter” for their customers intended purpose and marketing environments.

Customers all have different reasons for choosing products and services and use a different criteria for selection. By grouping these criteria it is then possible to manage them more effectively. Increasing customer satisfaction, retention and profitability.

So how do you keep customers happy and make them choose your products or services over the competition?
What is required is the ability to filter out the noise and focus on what is most important to the customer. Design implement and deliver products and services that are fit for the purposes of the customer. It requires adapting your organisation to consistently deliver on customer promises and expectations, not just being able to change a product requirement.

Discover our solution, authored by David J Anderson and Alexei Zheglov, is the ‘Fit-for-Purpose Framework’ which draws parallels with Darwin’s theory of evolution by natural selection. Why does one variant do better than another? Natural selection. Why does one product or service do better than another? Customer Selection. 

More F4P insights from our blog

The Power of Feedback Loops

Feedback loops help organizations understand their behavior and outcomes. Let’s take a look at feedback loops, their benefits, and how to implement them effectively.

Read More »

Choosing Metrics That Make A Difference: A Guide to Effective Measurement

In today’s data-driven world, businesses have access to an abundance of metrics and performance indicators. However, not all metrics are created equal, and it’s crucial to focus on the ones that truly make a difference. In this blog post, we will explore the importance of selecting metrics that align with your business goals and customer needs. By understanding the different categories of metrics and their significance, you can make informed decisions and drive meaningful growth.

Read More »