Trainer: David J Anderson

How do you know why your customers select you and your products and services? How do you know whether a change to a product or service will represent an improvement? How do you select new features, functions and classes of service? How do you manage your portfolio of products and services and the market segments you serve? How do you find, select, and grow market segments? How do you identify segments that you don’t serve well and should be switched off? This class will answer all of these questions and more…

This is the 2-day class developed from the recent book, Fit For Purpose – how modern businesses find, satisfy & keep customers, by David J Anderson & Alexei Zheglov. This class presents a significant part of the strategic planning, marketing, market research, product management and service design from the suite of classes offered in Enterprise Service Planning.

This class will offer you significant new insights into how to optimize the effectiveness of your business, to produce fit-for-purpose products and services that delight your customers, making them loyal to your brand and increasing your share, revenues and margins.

For full course description and detailed course specifics follow:

Cancellation Policy – Please Note:

With the goal of always delivering the most current and relevant content, please note that the class agenda, contents and schedule, are subject to change.

Substitutions are accepted at any time. Cancellations must be notified by email and refunds will be provided according to the following:

More than 10 days prior = 80% of course fee
5 to 10 days prior = 50% of course fee
Less than 5 days = no refund provided

The David J Anderson School of Management reserves the right to postpone or cancel this event if there are insufficient registrations or if presenters are unable to attend due to illness. If necessary, you will be notified no later than 7 days prior to the event and all registration payments will be refunded promptly.  If circumstances require, presenters may be substituted for alternative qualified presenters with equivalent experience.

Please be advised that events can be subject to changes in date and/or venue due to acts out of our control such as bad weather, civil unrest, etc. It is recommended that you purchase changeable and refundable tickets. The David J Anderson School of Management will not be responsible for incurred costs in the event that we need to make changes due to circumstances beyond our control.

For more information, please contact us.