Creating Fit for Purpose Products (KPP1)

Summary

The "Creating Fit for Purpose Products" course equips professionals with the skills to identify and define value in their products by understanding complex market dynamics and customer needs. Utilizing the Kanban Method, Enterprise Services Planning, and the Fit-for-Purpose Framework, participants will learn to segment markets, create customer personas, and define product requirements that are finely tuned to meet customer purposes. This course provides a comprehensive approach to optimizing products for modern consumers and maximizing market fit.

Objectives:

• Learn to segment markets by customer purpose and create detailed personas.
• Understand and apply the Fit-for-Purpose Framework to define and optimize product features.
• Explore business domain modeling and use it to map product requirements to market segments.
• Analyze customer experience through both narrative and data-driven methods.
• Develop strategies to enhance product-market fit using the Fitness Target Matrix.

Is This Course Right for Me?

This course is ideal for:

• Product owners looking to enhance their product definition and market alignment.
• Product managers aiming to optimize product features and functionality based on customer needs.
• Strategic decision-makers responsible for product development and market segmentation.
• Professionals interested in improving feature selection and understanding market demands.

What Will You Do Differently Next Monday?

• Segment Markets Effectively: Apply new techniques to segment your markets by customer purpose, allowing for more targeted and effective product development.
• Create Detailed Personas: Use detailed customer personas to guide your product design and development, ensuring your products meet real customer needs.
• Optimize Product Features: Implement the Fit-for-Purpose Framework to refine and optimize your product features, increasing their value and appeal.
• Analyze Customer Experience: Utilize narrative approaches and data-driven methods to gain deeper insights into your customers' experiences and improve satisfaction.
• Strategic Product Planning: Use the Fitness Target Matrix to focus your investments and experimentation on the most valuable aspects of your product, enhancing its overall market fit.

Schedule:

The course will run Monday to Wednesday with a half-session on Wednesday.

Monday: 4-hour session

Tuesday: 4-hour session

Wednesday: 2-hour session

Wednesday afternoon the course Enterprise Services Planning Tools (KPP2) begins. If interested in joining both courses, check out the course bundle. 

Note: Participants should allocate time for self-paced learning when planning for the course.

No prior course work is necessary.

Previously taking Kanban for Design and Innovation is strongly recommended and will enhance understanding during KPP courses.

Note: Participants should allocate time for self-paced learning when planning for the course.

Upon successful completion of the course, participants will receive certification from Kanban University for the Kanban Product Professional I: Creating Fit for Purpose Products course.

To receive certificates, participants must attend and actively engage in all sessions. This includes completing all hands-on exercises, simulations, and group discussions.

Participants who complete both the "Creating Fit for Purpose Products" and "Enterprise Service Planning Tools" courses will earn the Kanban Product Professional (KPP) credential from Kanban University.

About the Credential:

The Kanban Product Professional credential consists of two advanced classes in product management and service design. It is intended for professionals with a keen interest in feature selection, scheduling, sequencing, and prioritization for new products, services, and portfolios of projects.

The Kanban Product Professional credential is an internationally recognized certification that demonstrates mastery of advanced product management techniques using the Kanban Method. Earning this credential signifies that the holder possesses the skills and knowledge necessary to optimize product and service delivery, manage complex market demands, and drive better economic outcomes.

Holders of the KPP credential are recognized as experts in their field, equipped with the tools and methodologies needed to enhance product and service offerings, ultimately leading to increased customer satisfaction and business success.

VAT Exemption Notice

If you believe you qualify for VAT exemption, please select the "Tax Free Invoice" option as your payment method during checkout. This will allow us to process your order without VAT charges, provided you meet the necessary criteria. If you have any questions regarding VAT exemption, please contact our customer service team for assistance.