Better KPIs: Metrics for Meaningful Organizational Behavior

part of the Agile Pain Point Solutions (APPS) series 

September 16, 2019

Bilbao, Spain

Trainer: David J Anderson

Better KPIs: Metrics for Meaningful Organizational Behavior

Applying the Fit-for-Purpose Framework to Drive Congruent Action at All Levels 

Learn how to define better OKRs: Build better Balanced Scorecards: Drive desirable change



Organizations often measure the wrong things. Often convenience of collection or a misunderstanding of what really drives organizational performance, lead organizations to measure the wrong things, take the wrong actions, optimize meaninglessly, and leave lots of potential on the table.

The Fit-for-Purpose Framework and its simple four category classification of fitness criteria, health indicators, improvement drivers and vanity metrics, cut right through this historic mess and align your organizational behavior to your desired outcomes. Learn what really drives customer selection and satisfaction and how to align your organizational behavior around those goals. Enable autonomous action, learn to move with agility, and create empowerment without loss of control, by defining the right organizational metrics at every level.

Do you use Balanced Scorecard or Objectives & Key Results (OKRs)? Do you want to get better at with these techniques? This class will teach you how! Augment what you do now with the Fit-for-Purpose Framework and unlock the hidden performance in your business.


Learning Objectives:

  • Understand that all products or services have design, implementation and service delivery elements
  • Learn how to identify and describe the design, implementation and service delivery elements
  • Understand how to recognize and define or describe a customer purpose
  • Understand the 4 types of metrics: Fitness Criteria (used to select your product or service in the market); general health indicators; improvement drivers and vanity metrics
  • Understand that only fitness criteria are key performance indicators (KPIs)
  • Learn how to correctly classify metrics
  • Understand how to set objectives for each type of metric: fitness criteria have thresholds of acceptable performance and over serving; general health indicators have a range; improvement drivers have a target; while vanity metrics have an emotional need that may need addressed culturally and organizationally.
  • Understand the 4 commonly recurring types of fitness criteria: Lead Time; Quality; Safety & Conformance; and Affordability.
  • Recognize the 3 aspects of lead time (or time-to-market) as timeliness, predictability and duration, and learn how to describe them and when and how to recognize which is applicable.
  • Learn how to describe and specify requirements in a measurable fashion
  • Understand how Fit-for-Purpose metrics integrate with Balanced Scorecard, and OKRs

APPS: Better KPIs – Metrics for Meaningful Organizational Behavior (Inclusive 21% VAT)

€ 1,331.00

If you or your employer have a permanent office in Spain, and you work in that permanent office, then VAT must be collected.

APPS: Better KPIs – Metrics for Meaningful Organizational Behavior (Exclusive of VAT)

€ 1,100.00

If your company is not registered in Spain or does not have a permanent establishment in Spain VAT is charged at 0%.  You are required to provide us with your tax reference number and company details, so we can produce a 0% VAT Invoice. Those who are self employed must provide proof of registration in their country of residence.  

Who Should Attend?

This class is for executives and decision makers who set strategy and corporate objectives or those who carry responsibility for revenue, customer satisfaction, or other strategic business objectives It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; human resources; product management; product design; service design; operations management; and portfolio management.

This class is useful for anyone who wants to understand how to set metrics in order to drive appropriate, congruent, aligned behavior in an organization and for those who wish to drive product and service improvement.


There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management. A business degree or formal qualification in business is not necessary but attendees with such a background may find the contrasts with familiar material to be either interesting or challenging. Prior knowledge or experience with Balanced Scorecard, or OKRs (Objectives and Key Results) may also enhance the learning experience but is certainly not required.

Course Outline:

  • Agenda
    • Understanding Customer Purpose and describing it
    • Understanding Design, Implementation and Service Delivery elements in a product or service and developing the skill to describe and categorize them accurately
  • Break
    • 4 Types of metrics: Fitness Criteria/KPIs; general health indicators; improvement drivers; vanity metrics
    • Learn how to correctly classify them and set thresholds, ranges, targets or cultural and organizational goals to eliminate the need for unnecessary metrics.
  • Lunch
    • 4 Commonly recurring fitness criteria: Lead time; Quality; Safety & Conformance; Affordability/Price
  • Break
    • Bette Balanced Scorecard and/or OKRs using the lessons learned
    • Discussion: Insights from today’s lessons. How will Fit for Purpose affect how you run your business? What will you change? How might you integrate the ideas with things you already do? What are the actionable, pragmatic ideas you are taking away and intend to implement?

Do you want more solutions? 

5-day all inclusive APPS Series

  • Better KPIs: Metrics for Meaningful Organizational Behavior
  • Clear Product Requirements
  • Managing Large Backlogs
  • Managing Dependencies for Enterprise Agility
  • Forecasting Projects and Customer Deliveries

All 5-day APPS Series (Inclusive 21% VAT)

€ 6,050.00

If you or your employer have a permanent office in Spain, and you work in that permanent office, then VAT must be collected.

David J Anderson School of Management

5-day APPS Series (VAT) - Bilbao, Spain - (appsall-0919)

All 5-day APPS Series (Exclusive of VAT)

€ 5,000.00

If your company is not resident in Spain or do not have a permanent establishment here (branches, offices etc), then VAT is not required. However, you must provide your tax number.  If you have any questions please check with your accountant or send us a note at

David J Anderson School of Management

5-day APPS Series - Bilbao, Spain - (appsall-0919)

The Agile Pain Point Solutions (APPS) Series is collection of 1-day classes that cut straight to the challenges people have been reporting to us for over a decade. Offering simple, yet powerful answers, each class gives you new skills and insights with which to address an aspect of Agile adoption that is poorly addressed in conventional literature.

“As a business, we measure the wrong things and our culture isn’t suitable for Agile adoption, how can we fix it?”
“We struggle to write small, fine-grained requirements, can you help us get better at it?”
“Prioritization is painful, time-consuming and stressful. We have a huge backlog. Can you help us get better at prioritizing?”
“We struggle to scale Agile because of dependencies. How can we identify them earlier and manage our capacity better? Dependency management feels like ‘Big Planning Up-front’”
“We aren’t good at estimating; can you help us get better at it?”

Are these familiar problems to you? Do you find your Agile advisors lay the blame with you? If only you followed established guidance better, harder, with greater diligence and intensity, then all would be well? The answers to these challenges always seem to be more elaborate, detailed, intense, and frustrating – big expensive meetings, more and more collaborators to coordinate, more detail, more complicated equations, more-and-more time: it all feels like you are going backwards, further and further from true agility.

For years, Kanban University has had truly elegant solutions to these problems, but they haven’t been easily accessible – buried inside our Enterprise Services Planning (ESP) 5-day training. Now, we are making these Agile Pain Point Solutions (APPS) available in easy to consume 1-day classes, specifically to address the problems and challenges our customers have been reporting to us for a decade. If you are a product owner, or involved in Agile planning for your organization, then the Kanban APPS series will give you the skills to be successful and to deliver true organizational agility.

Kanban University® Certification: Students will receive a certificate of completion recognizing participation in the class. 

Cancellation Policy – Please Note:

With the goal of always delivering the most current and relevant content to students, please note that the class agenda, contents and schedule, are subject to change.

Substitutions are accepted at any time. Cancellations must be notified by email and refunds will be provided according to the following:

More than 10 days prior = 80% of course fee
5 to 10 days prior = 50% of course fee
Less than 5 days = no refund provided

The David J Anderson School of Management reserves the right to postpone or cancel this event if there are insufficient registrations or if presenters are unable to attend due to illness. If necessary, you will be notified no later than 7 days prior to the event and all registration payments will be refunded promptly.  If circumstances require, presenters may be substituted for alternative qualified presenters with equivalent experience.

Please be advised that events can be subject to changes in date and/or venue due to acts out of our control such as bad weather, civil unrest, etc. It is recommended that you purchase changeable and refundable tickets. The David J Anderson School of Management will not be responsible for incurred costs in the event that we need to make changes due to circumstances beyond our control.

For more information, please contact us at: