Blog Posts & Archive

Fit-for-Purpose
David J Anderson

We Don’t Need to Evolve

I´ve been studying more evolutionary theory recently and how it applies to non-biological entities, such as buildings and businesses. This is the first of what will probably

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Strategic Marketing
Lauren Durdan

The Need for Fit for Purpose

With recent announcements including a new Customer Experience Professional credential and updates to our Fit for Purpose poster, we wanted to take a moment to

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