About the Course

This course prepares demand managers to effectively manage customer requests, facilitate capacity planning, and drive discovery processes. Learn how to optimize upstream workflows, make data-driven decisions, and improve product-market fit using Kanban principles.

Who Should Attend?

• Professionals responsible for managing customer requests and discovery processes
• Those involved in capacity planning, prioritization, and business analysis
• Product owners looking to scale their skills and advance their careers
• Individuals responsible for requirements definition, risk analysis, and customer negotiation

Key Objectives

• Understand the role and impact of a demand manager
• Learn to manage the upstream workflow and lead triage effectively
• Apply Kanban operational and management practices
• Visualize discovery workflows to optimize decision-making
• Utilize real options and risk assessment frameworks for better governance
• Implement key metrics to manage investment decisions
• Drive continuous improvement with effective feedback loops
• Lead replenishment, options review, delivery planning, and strategy review
• Improve product-market fit using the Fit for Purpose (F4P) framework
• Apply F4P principles to enhance product and service design

Course Outcomes

• Build confidence in leading customer interactions and negotiations
• Make data-driven decisions that align teams and create shared understanding
• Implement governance policies and metrics for upstream workflow optimization
• Enhance value as a manager in a self-organizing environment
• Achieve measurable business impact:
• 50-80% waste reduction
• 2x-10x productivity improvement

Upon successful completion of the course, participants will receive the Kanban University Demand Manager credential. This certification recognizes your expertise in managing upstream workflows, leading discovery and prioritization efforts, and applying Kanban principles to improve decision-making and business outcomes. It demonstrates your readiness to take on advanced responsibilities in product management, service design, and demand shaping across complex environments.

To gain the most value from this course, participants should have:

• A foundational understanding of Kanban principles and practices.
• Experience with managing workflows or leading teams in a professional setting.
• Completed the Flow Manager course (recommended but not mandatory).

While prior experience with Kanban is beneficial, the course includes a review of key concepts to ensure all participants are prepared to engage fully in the material.

VAT Exemption Notice

If you believe you qualify for VAT exemption, please select the "Tax Free Invoice" option as your payment method during checkout. This will allow us to process your order without VAT charges, provided you meet the necessary criteria. If you have any questions regarding VAT exemption, please contact our customer service team for assistance.