Driving Customer-Centric Success: Surveys, Segmentation, and Strategy

A beginner Fit For Purpose workshop

  • Description

    At A Glance:

    Understand your customers' needs and address them properly. This workshop addresses Fit for Purpose cards, box scores, and the A to Z decision matrix. Gain experience creating customer segments based on purpose and deciding on which segments to improve, switch off, or grow.

    Do You Face These Challenges?

    • Understanding why your customer(s) choose your product/service
    • Making survey and narrative results into something actionable
    • Trouble deciding quickly or lacking evidence to prove confidently where to invest your time

    Discover the Solution

    This workshop teaches actionable guidance on how to use elements of the Fit for Purpose Framework to collect and analyze survey results and segment your market by customer purpose for better decision-making.

    Add to Your Innovation Toolbox

    Master these tools and techniques to create a customer-centric organization and robust decision-making skills.

    • The Fit for Purpose Card- An actionable survey approach to understand your customers
    • Box Scores- A visual way to analyze survey results
    • The A to Z Matrix- An easy way to make strategic decisions that will satisfy your customers

    What Will You Do Differently Next Monday?

    Due to the pragmatic nature of our guidance, we end every course and workshop asking participants to think about what changes they will implement when they are back in the office. Here are some sample takeaways for this workshop.

    You will leave confident in your ability to:

    • Create actionable surveys using F4P cards
    • Segment your customers based on their purpose
    • Analyze customer satisfaction and create simple visual results
    • Make confident decisions about which segments to improve, grow, switch off, or ignore to create a strategy that will delight customers and maximize profits

    About Our Workshops

    Our one-day Innovation Toolbox Workshop series allows you to connect online with top experts and accredited trainers to learn pragmatic, actionable, and evidence-based solutions to challenges many modern-day businesses are facing. Learn about the tools and techniques and practice applying them to real situations with the help of case studies and stories. Later, reflect on how you can implement these changes in your real-world situation. Get guidance on how to apply techniques to your organization and leave confident about the changes you will make when you get back to the office. 

  • Course Includes

    4 Hrs online with an accredited trainer
    Hands-on practice implementing tools
    Affordable Pricing Policy by Country