At A Glance:

Understand your customers' needs and address them properly. This workshop addresses Fit for Purpose cards, box scores, and the A to Z decision matrix. Gain experience creating customer segments based on purpose and deciding on which segments to improve, switch off, or grow.

Do You Face These Challenges?

• Understanding why your customer(s) choose your product/service
• Making survey and narrative results into something actionable
• Trouble deciding quickly or lacking evidence to prove confidently where to invest your time

Discover the Solution

This workshop teaches actionable guidance on how to use elements of the Fit for Purpose Framework to collect and analyze survey results and segment your market by customer purpose for better decision-making.

Add to Your Innovation Toolbox

Master these tools and techniques to create a customer-centric organization and robust decision-making skills.

• The Fit for Purpose Card- An actionable survey approach to understand your customers
• Box Scores- A visual way to analyze survey results
• The A to Z Matrix- An easy way to make strategic decisions that will satisfy your customers

What Will You Do Differently Next Monday?

Due to the pragmatic nature of our guidance, we end every course and workshop asking participants to think about what changes they will implement when they are back in the office. Here are some sample takeaways for this workshop.

You will leave confident in your ability to:

• Create actionable surveys using F4P cards
• Segment your customers based on their purpose
• Analyze customer satisfaction and create simple visual results
• Make confident decisions about which segments to improve, grow, switch off, or ignore to create a strategy that will delight customers and maximize profits

About Our Workshops

Our one-day Innovation Toolbox Workshop series allows you to connect online with top experts and accredited trainers to learn pragmatic, actionable, and evidence-based solutions to challenges many modern-day businesses are facing. Learn about the tools and techniques and practice applying them to real situations with the help of case studies and stories. Later, reflect on how you can implement these changes in your real-world situation. Get guidance on how to apply techniques to your organization and leave confident about the changes you will make when you get back to the office.